Term |
Unit of Work |
Assessment |
Autumn 1 |
Introduction to Business and Objectives – Different forms of business, Issues in understanding forms of business, What managers do, Management and leadership styles, Stakeholders. Marketing – Marketing and Decision Making, Marketing and Competitiveness, Setting marketing objectives, Understanding markets, Market research, interpreting marketing data, Elasticity of demand, Market Data and Analysis, Segmentation, targeting and positioning, Niche and mass marketing. Decision Making – decision trees, opportunity costs, operational objectives, Efficiency and labour productivity, lean production, Capacity utilisation, Technology, Quality, Supply chain management. Finance – Sources of Finance and Break-Even Analysis. |
Essay 10 – 12 Marks on topics covered. Essay 10 – 12 Mark essay on topics covered. End of section mock examination. |
Autumn 2 |
Introduction to Business and Objectives – Different forms of business, Issues in understanding forms of business, What managers do, Management and leadership styles, Stakeholders. Marketing – Marketing and Decision Making, Marketing and Competitiveness, Setting marketing objectives, Understanding markets, Market research, interpreting marketing data, Elasticity of demand, Market Data and Analysis, Segmentation, targeting and positioning, Niche and mass marketing. Decision Making – decision trees, opportunity costs, operational objectives, Efficiency and labour productivity, lean production, Capacity utilisation, Technology, Quality, Supply chain management. Finance – Sources of Finance and Break-Even Analysis. |
20 Mark Essay on topic covered. 20 mark essay on topics covered. End of Section Examination. |
Spring 1 |
Marketing Mix 7Ps, product life cycle and product portfolio, pricing decisions, place and promotion decisions, integrating the marketing mix. Human resource objectives, motivation in theory, motivation in practice, organisational design, human resource flow, employer-employee relations, human resource data, decision making and improved H.R. performance. Finance – Cash flow management, budgeting and profit analysis. |
10 – 12 mark essay on topics covered. 16 – 20 mark essay on topics covered. 16 – 20 mark essay on topics covered. |
Spring 2 |
Marketing Mix 7Ps, product life cycle and product portfolio, pricing decisions, place and promotion decisions, integrating the marketing mix. Human resource objectives, motivation in theory, motivation in practice, organisational design, human resource flow, employer-employee relations, human resource data, decision making and improved H.R. performance. Finance – Cash flow management, budgeting and profit analysis. |
10 – 12 mark essay on topics covered. 16 – 20 mark essay on topics covered. 16 – 20 mark essay on topics covered. |
Summer 1 |
Year 13 content. Change Management – Section on the syllabus for Year 13 that will be covered in Year 12. |
Mock examination based on Year 12 content. Paper 1 and Paper 2. |
Summer 2 |
Year 13 content. Change Management – Section on the syllabus for Year 13 that will be covered in Year 12. |
25 mark essay for Summer Holiday based on change management. |